I'm Matt. I run a consulting business & eCommerce stores.

Metalabs is my digital marketing consultancy specialising in AI. 100K+ products sold through Amazon. I also write about tech/AI and what I'm building.

Digital marketing consultancy specialising in AI. I work hands-on with 2-3 businesses at a time.

Weekly newsletter on tech/AI and digital marketing. Plus tutorials, guides, and courses.

Experiences, ideas, and things I find interesting. The personal stuff I don't share anywhere else.

Is it real or is it all BS?

A Better Way To Run Companies

Why Creativity is Your Superpower in the Age of AI

What a Month-Long Time Off Taught Me About Life and Work – Could It Do the Same for You?